For San José Mineta International Airport’s 75th anniversary, I created a character-driven campaign inspired by the airport’s first commercial flight in 1949, which carried 2,550 baby chickens. I designed a cast of illustrated chick characters, including Ernie, who later became SJC’s official mascot. The campaign included signage, animations, social media content, merchandise, promotional materials, and environmental graphics used throughout the airport. Originally created for the anniversary celebration, the characters evolved into a lasting and recognizable part of the airport’s brand.
Programs used: Procreate, Adobe Illustrator, Adobe Photoshop, Adobe Animate, Canva
Programs used: Procreate, Adobe Illustrator, Adobe Photoshop, Adobe Animate, Canva
