Ernie & Friends is a character-driven campaign created to celebrate San José Mineta International Airport’s 75th anniversary.
Project Overview
Inspired by the 2,550 baby chickens aboard SJC’s first commercial flight in 1949, the campaign brought airport history to life through playful characters. Ernie later became SJC’s official mascot.
My Role
I helped develop the campaign concept, illustrated each character and designed the signage, digital content and promotional materials that brought Ernie & Friends to life across the airport.
